Alpha FinanceSee inside the fair value
Change growth, margins or the discount rate and watch the DCF, EBITDA exit and multiples update.
Alpha Finance vs Simply Wall St
Looking for a Simply Wall St alternative?
Simply Wall St shows you one fair value inside a snowflake. Alpha Finance shows you how the value is built: seven valuation models with assumptions you can change, an AI analyst to explain them, and Excel models you can keep.
Free account, no card. 1-week free trial of Premium.How Alpha Finance compares to Simply Wall St
Alpha Premium against Simply Wall St Premium and Unlimited.
| Alpha Premium | Simply Wall St Premium | |
|---|---|---|
| Price, paid yearly | $199/year | Premium ~$131 · Unlimited ~$258 |
| Try before you pay | 1-week free trial | 7-day free trial |
| Valuation models | DCF, EBITDA exit, multiples, Ben Graham, historical, DDM, average | One fair value (DCF) |
| Linked three-statement model | ✓ | ✕ |
| Excel models with live formulas | ✓ | Data export (Unlimited) |
| AI analyst you can chat with | ✓ | Charlie AI |
| Courses with certificates | ✓ | ✕ |
| Student plan | $39/year | ✕ |
| Broker sync | ✓ | ✓ |
| Stocks covered | US stocks and ETFs | 120,000+ in 90+ markets |
| Stock screener | ✕ | ✓ |
Simply Wall St does not show prices on its plans page; figures from 2026 third-party reviews. Its Excel/PDF export is on the Unlimited plan.
Price comparison
Both have a free plan. Here is what the paid plans cost.
Alpha Premium
$199 /year
or $24.99/month · students $39/year
- AI analyst and daily portfolio brief
- 7 valuation models and a three-statement model
- Excel models and PDF research reports
- The full Academy with certificates
Simply Wall St Premium
~$131 /year
Unlimited about $258/year · prices vary by region
- 120,000+ stocks in 90+ markets
- Snowflake visual reports
- 30 company reports a month
- Portfolio tracking with AI import
Why investors switch from Simply Wall St
A snowflake is a quick read. A model you can change is how you learn what drives the value.
Seven views of value
Compare DCF, EBITDA exit, peer multiples, Ben Graham, historical multiples, DDM and the blended value side by side.
Models you can hand in
Download DCF, WACC, peers and three-statement models with live Excel formulas on Premium.
An analyst on call
Ask Alpha AI about any company and get answers built on its financials.
A report in one click
Turn your valuation into a 10–12 page equity research report in PDF.
Learn as you go
Video lessons on real companies, quizzes and certificates on financial statements, ratios and valuation.
When Simply Wall St is the better fit
- You hold stocks outside the US. Simply Wall St covers 90+ markets.
- You want a quick visual score and do not plan to build models.
- You mainly need portfolio tracking and dividend analysis at a lower price.
Try Alpha Finance free
Value Apple with every model for free, then try Premium free for a week.
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